Color Theory Diagram

Color Theory Diagram

My diagram shows that when colors are mixed, you get the color that is between the two. I chose not to label “Primary” etc, but I made sure the other colors were between the primaries just like we did in the previous part of this project.

I actually didn’t realize I needed to use my pictures until now…. whoops

I labeled saturation and de-saturation once on my diagram, and that is meant to stand for the rest of the design as well. For temperature, I chose to “slice” the background in half and have temperature labeled that way.

I actually didn’t really get any inspiration from the diagram chapter. Instead, I just searched around google. One big inspiration was those color cards that they have at paint stores.

I think that I used typography pretty well. I went with a very small, minimal kinda take with the typography because I really just wanted to keep the focus on the colors themselves.

Peer Review 2: Jack Kay

Peer Review 2 - Jack Kay

Jack Kay
Jack Kay

I think that the letters feel a little wide. It’s hard to tell completely because Jack didn’t upload a picture of the complete font, but I think I might take off the serifs.

The letters feel very bold. In this sense, I don’t think there are any improvements that I would make.

I think there is very little contrast if any at all. I see some of the letters have serifs and some don’t. I think that all the letters fit the pattern, but I think that some of the serifs are out of place. like the “L” and “D” have serifs but it looks a little odd in my opinion.

The letters seem to be pretty upright, besides some like Z, Y, K, W, X, and V that do have some horizontal stuff going on but I think that it’s necessary for this type of grid.  

The letter-spacing seems to vary a little bit, and I think Jack might have not thought about this aspect. Tracking feels the same way. What I did, was I made a rectangle and then placed it between the letters and then moved the letters to be touching the edges of it. I would suggest doing that for both the tracking and letterspacing to make it all even.

For the most part, the pangram is legible, at least to me. However, I do find some of the letters harder to read than others, for example, the D, L, and B letterforms are just slightly harder to process. I think that might be due to them having serifs, and the B is really condensed.

Link to Jack Kay’s original post:

Modular Type Design

Modular Type Design

In the beginning of this project, I had a little bit of a tough time trying to make a grid that I could use to make a font. My main goal was to create a font that was light and aggressive. I ended up going with a grid that was made of small triangles, and I wanted to use a larger triangle as a rule – the letters had to fit into this larger triangle (with some exceptions). The lowercase letters have a slightly different ruleset, I wanted them to have some sort of variation from the uppercase version, although some do look quite similar. As for the exceptions I allowed, through creating the letters I thought that the “D” would look good if I made the original sized triangle and rotated it. I also decided that I couldn’t really get around making the capital “i” any other way, than to just take the bottom side of the triangle and place it on top.


Looking at my font, I think that I would describe it as light, aggressive, and geometric. Honestly, it’s hard for me to really picture an entire word or sentence made using this font. More so, I think that my font’s letters might be used for logo designs, in which other design techniques are incorporated with one to three letters.


Based on Gestalt principles, I think similarity, symmetry, and closure are the most important in my design.

Similarity: I tried my best to make sure that the letters fit into the same sized triangle framework. In those regards, all the letters have a general sense of triangularity. In another sense, the lowercase letters might resemble the uppercase letters with small adjustments.

Symmetry: I think this is closely related to the principle of similarity in my typeface. The triangle framework I was using is symmetrical. As a whole, I think my uppercase letters seem to be pretty symmetrical with a few exceptions.

Closure & Continuity: “The principle of continuity states that elements that are arranged on a line or curve are perceived to be more related than elements not on the line or curve.” I believe that closure and continuity relate closely for my design. All the typeface elements in my design are arranged within a triangle – three lines. Sometimes these lines do not fully connect to another, such as B,G,K, P, Q, and R. At the same time, I think it is clear to understand that they are letters without being fully connected.


I feel that for the most part, my font feels like they belong together, with the exception of a few letters that I’m not exactly happy with. When dealing with ascenders, descenders, cap height, and x-height, my main goal was to make it so that the baseline was where all the letters sat on, and which they would not go below. I wanted to have all of the uppercase letters to be the same height, and all the lowercase letters to be the same height. In this way, I was trying to create some consistency. As I notice now, this method could not be completely applicable to each letter. In my opinion, there are a few letters that feel out of place. If you look at the picture that has the entire typeface, it feels as though they all go together quite well. But when you look at the pangram, you can realize that some letters, like the lowercase “v” seem slightly out of place.

Overall, though, I feel that most of my designed letters are consistent in terms of weight, contrast, width, and posture. It’s hard to stray too far from letter to letter in these terms when I was using the same triangle for each letter. However, I can admit that it’s far from perfect, and far from where I would have liked it to be – but that’s the perfectionist in me talking.

Type Appreciation


Brandon Bliesner

I think that there are a few things that drew me to this particular typeface. I was interested at the corners, at first glance they appear to be sharp corners but they’re actually slightly rounded. I also felt like some of the curves were a little irregular and I wanted to give myself a challenge. In turn, some of these irregular curves did give me trouble in that I had to use a couple more anchor points than I would have liked to for many of the letters. However, I took a class in the summer in which we worked almost exclusively with Illustrator so I’m already pretty familiar with the pen tool. I do want to note that I’m not completely satisfied with my project, I feel like if I had more time I could have went back in and tweaked each letter a bit more to use even less anchor points and make my outlines better in general. I went through and did them all rather roughly at first, and then went back to refine them, but unfortunately I’m a perfectionist and I could spend endless amounts of time until I’m truly happy with a creation. At the same time I feel that when inspecting some of my letters in Illustrator, you can see that when I have the time I can utilize the pen tool very well. The other image I attached is a selfie I did via the pen tool.

Honestly, it’s difficult for me to choose which designer is my favorite from the Helvetica film, but I found that after being introduced to Paula Cher, I was immediately interested in finding out more about her. I think it’s very interesting how, at her age, she still continues to grow in terms of creative vision and the work she creates. It kinda shows me that if you are motivated you can do anything.

I think most of the readings we’ve done so far could be argued to be portrayed in the design of type. Certainly Point, Line and Plane are the first ones which come to mind. The design of type is literally the use of points to create lines on a plane, which are also used to create the rythm of a particular letter. Of course, scale is also a big part of the whole process. Texture is also quite important: is the font smooth?; is it rough on the edges?; does it has overlapping lines on the inside?

Type Appreciation Project
Selfie by Brandon

Peer Review 1: Eddie Abellar

Peer Review 1: Eddie Abbelar

For my peer review, I am reviewing the word map done by Eddie Abellar. I think that hierarchy is pretty clear in his project. He has two main categories which I assume are most important to him: Sports and Video-games. I think that the way in which he has utilized scale also goes to show which sub-categories are most important to him. The main categories are larger, and as the categories get more specific the scale is reduced. Color seems to be utilized fairly well, although I would have liked to see some overlapping of words and the creation of some texture, I think his project tells a lot about himself as someone who is organized and concise. He also utilizes font well in terms of showing what is important. I think the balance somewhat seems mirrored. The video-games category is large and bold while the sports category is much lighter. The organization of this project on their website is pretty clear to understand. Eddie has posts that are for other classes but everything is tagged and it’s easy to understand. 

Wordmap - Eddie Abellar

Collections I Keep: Brainstorming Activity and Word Map

Collections I Keep: Brainstorming Activity & Word Map

Word Map

For my design, I can admit that I was struggling in the beginning and I felt like the collections I wrote down weren’t going to work. I wanted to have 8 of my items as their own things; items which I thought were important but yet could also hold other list items. And then as I had a few other categories, I really just wasn’t sure how to do it. I kept trying different things as far as layouts for the categories that are now shown on the top and bottom of my project. So, I was trying to convey that those big categories are very important to me, and I wanted to make sure they were very clearly seen. To show an order of importance, I had a category stemming from fashion and clothing and another from memories. For the category in the middle, electronics, I noticed that my category had two sub-categories, which are electronic items you can touch, and other items which are digital things, like emails. The category on the top left that is basically un-readable, is a category I felt wasn’t extremely important, and the same goes for the one on the bottom right, but less so. And for the one on the bottom right, the red text is storage items in red, and things I always have with me, usually stored in a backpack, are the words in black.

I feel that using only text for a project was quite difficult, especially given the fact that we had to make a design using our categories. Throughout this project I can honestly say there were many times that I just wanted to quit. This simply is not how I’ve designed things in the past – with very little room for my own creativity to flow, but I couldn’t back down from the challenge.

Honestly, I didn’t learn all that much. I have used Illustrator a ton in the past and so for me, it was more so just figuring out how I was going to lay things out, and while I’m not happy with my final product I think it still works for our assignment.

The rhythm I see in my project is a concentration on the top and bottom, then to the center, and then my eyes tend to go to either of the lists beside the middle area which are actually legible. The black/red category area is really just supposed to be a filler/a way to try to balance out my project. I tried to balance the design by making it look similar if you were to flip either half to the other – which was a little hard due to the way I did the center but I think it works.

I meant to make my design wild, but orderly. Wild in the sense that there were going to be a lot of overlapping text which create texture, and I think my favorite example of that would probably be the black/red overlapping text on the bottom right. I think it made an interesting “edgy” kinda texture, while the category in the middle has a soft sort of look. I’m not really sure how to describe the rest of the textures in this but I do think I was able to make some aspects wild and some aspects orderly.